The Business Side of Photography

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In this class, Rick shares his approach to this all-important side of photography, answering questions (interview style) from his workshop students and NAPP. And he should know! He spends more time on the business side of photography than taking pictures.

Overview and Best Photography Tip (03:56) This question and answer session between Rick and Deborah will cover the common questions asked by viewers and NAPP members
How Do You Find the Time? (05:39) Some advice and basic formula for photographers who are interested in writing a book
How Much Time to Spend on the Business Side of Photography (03:31) You have to get your name out there
Sponsorship (02:26) Develop relationships with sponsors, and remember that you have to deliver
Web Sites Are Very Important (04:25) In many cases, this is your first impression. A photographer's web site is their calling card
Biggest Challenges on the Business Side (05:29) Keep up with the changing technology and choosing locations
The Future and Using Releases (04:18) As a photographer, you have to keep learning. This lesson also has some tips on using model and location releases
Making a Name for Yourself (05:26) Creating quality photographs is important, but do not loose focus of the business side
Exhibit Your Work (03:52) It is very important to get your work out there for people to see
Marketing Your Product (04:46) You are the product as a photographer. You are a brand that has to be marketed in order for your customers to find you
Computer Equipment (02:47) Some tips about this extremely important part of the digital photographer's workflow.

Course Time: 00 Hours 46 Minutes

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Your Instructor

Rick Sammon

Author, Instructor

Rick Sammon, a Canon Explorer of Light, has published 36 paper books, including Secrets of HDR Photography, Exploring the Light, and Digital Photography Secrets. Rick also has three apps on the...VIEW FULL BIO»

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