Industrial Design Workflow
by Gray Holland

Alchemy Labs owner Gray Holland shares his ID workflow secrets and talks about the digital tools and methods he feels have been a critical part of his successful design career. Holland is known as an innovative industrial designer with sterling credentials and a reputation for pioneering digital design techniques. He began his career designing for General Motors and has developed many new digital techniques that GM designers still use today.

While at Frog Design, Holland was among the youngest executives and quickly grew his management skills while developing an appreciation for the bottom line. Now, as owner of Alchemy Labs, Holland designs for such prestigious clients as Nike, Disney, and Imago. In this 72 minute DVD titled "Industrial Design Workflow", Holland candidly discusses why he chooses specific tools from Alias, Adobe, and Wacom to combine the benefits of a digital workflow with the expressive qualities of traditional methods for better design in less time.