Product Ideation & Prototyping with John Economaki
by Kelby Training

Bridge City Tool Works owner John Economaki shares his industrial design and prototyping workflow secrets while talking about the digital tools and methods he feels have been critical to his successful design career.

Economaki is known as a revolutionary tool designer with outstanding credentials and a reputation for pioneering industrial design techniques. He began his career as a professional furniture maker with one man shows in New York, Japan, and San Francisco, then went on to invent and design tools for professional woodworkers.

Now, as owner of Bridge City Tool Works, Economaki designs one-of-a-kind tools which live in the wood shops of Harrison Ford, Jerry Mathers, and Martha Stewart.

In this 62 minute DVD titled "Product Ideation & Prototyping”, Economaki candidly discusses why he chooses specific tools from Adobe, Ashlar Vellum, Sony, and Wacom to combine the benefits of a digital workflow with the expressive qualities of traditional methods for better design in less time.